Getting started is easy

Starting October 7th, 2024, new users can sign up and earn hearts with their first order. Current users start earning hearts with their next order.

  • Create an account

    Sign up today to unlock exclusive rewards just for you.

  • Order ahead & skip the line

    Order ahead or use our new Scan to Pay for faster in-store visits.

  • Earn Hearts, get Rewards

    Earn 5 hearts for every $1 you spend and start racking up the love.

    Please note that ‘lifetime points,’ ‘hearts,’ and ‘lifetime hearts’ refer to the same thing in our rewards program.

Say hello to the All-New La La Land Rewards!

The La La Land rewards system is progressive and doesn't reset after reaching a level. Keep progressing to explore more rewards at every milestone!

Recurring Rewards

These classic perks are offered at consistent intervals.

Signature Merch Rewards

Unlock special perks with every 2,500 hearts earned, with rewards alternating between in-store merch and exclusive online merchandise.

Redeeming a reward on the app?

When ordering ahead, open the Promos and Rewards tab during checkout. Simply tap "Apply" to redeem your reward during checkout.

Redeeming a reward in-store?

Tell your barista in-store when you wish to redeem a reward.

The pinwheel resets every 5,000 hearts; however, any full hearts accrued after reaching 5,000 points will be counted below Exclusive Merch Reward.

Pinwheel not working?

To refresh the app, please close it and open it again. Remember, you must place an order after 10/25/24 to see your pinwheel. If it’s still not working, please reach out for assistance.

More perks just for you.

Join our La La Land Rewards Program: enjoy benefits such as fast and easy ordering, delicious rewards, and—of course—free coffee or matcha.

  • Unlock exclusive perks

    Be the first to discover our new drinks, enjoy delightful surprises, special offers, and a birthday treat.

  • Order ahead & repeat your order effortlessly

    Quickly re-order your favorite drinks or make checkout a breeze.

  • Collect Hearts

    Earn rewards faster and enjoy exciting benefits.

Choose how to pay and earn Hearts along the way.

Earn Hearts on every order. Those Hearts add up to exclusive rewards.

  • Scan to Pay

    Check-out faster by using Scan to Pay. Order ahead or pay at the register and earn Hearts all in one go!

  • Scan for Loyalty

    Scan for Loyalty allows you to order in-store, pay at the register, and still earn Hearts.

  • Register your Gift Card

    Save time and order ahead when you purchase a gift card and use it to pay through the app.

Rewards FAQ

What is La La Land Rewards?

La La Land rewards is our brand new loyalty program. Register online, make a purchase, collect Hearts and get rewarded. For every $1 you spend with us, you get 5 Hearts. You reach our first exclusive tier by collecting 2500 Hearts.

How do I join La La Land Rewards?

Starting October 7, 2024, you can join La La’s Loyalty Program by creating an account and placing your first order through the app, or by scanning to pay or for loyalty in person. Simply download the La La Land App directly from the App Store and register. You can also sign up online through our website.

What are lifetime points and lifetime hearts?

Please note that ‘lifetime points,’ ‘hearts,’ and ‘lifetime hearts’ refer to the same thing in our rewards program.

I am an existing app user, how can I start earning Hearts on my purchases?

Starting October 7, 2024, you are automatically transitioned to the new program and will begin accumulating hearts from the program’s start date. Just place an order on 10/7/24, and you’ll start automatically receiving your hearts to start earning those rewards.

How do I earn a Heart?

Earning Hearts is easy when you order through our app. For every dollar you spend, you'll earn 5 Hearts! As you accumulate Hearts, you'll unlock rewards. Simply order through the app, scan your code in the mobile app, or ask our barista to look up your account in person.

Are there any purchases that don’t earn hearts?

Most of your buys will earn hearts into your account, except for taxes, loading up gift card fees, delivery fees for third-party orders, and third-party delivery orders.

Only one reward can be redeemed per order, and rewards cannot be combined with other discounts or promotions.

How do I check my Hearts?

You can check the hearts you’ve earned through your account online or via the La La Land App. Our app’s pinwheel displays up to 5,000 hearts, and the hearts tracker on the homepage only shows the total full hearts you’ve accumulated. The tracker resets every 5,000 hearts while keeping your total points. For example, at 5,125 hearts, you’ll cycle back to a free shot of espresso. Simply log in to La La Land’s website or app with your credentials, then navigate to the Rewards section in your profile. Your points will be listed below your initials.

Do Hearts expire?

You won’t lose your Hearts. Hearts keep stacking up, they never reset.We will continue to upgrade our loyalty program so stay tune for any updates!

Are my hearts and rewards limited to the location where I earned them?

Not at all! Feel free to use them at any La La Land location that participates in our rewards program.

When I earn hearts for every purchase, what are the rewards?

Check out the 'Rewards' section in our app for all the exciting options!

How do I redeem my Rewards?

In the app, select your item and apply the rewards credit on it.

In-store, just choose your reward and add it to your order.

Heads up: third-party delivery orders aren't eligible for rewards redemption, so make sure to order directly with us for the full La La Land experience.

How do I redeem my Sign Up Bonus?

Users who signed up before the loyalty program was activated will not be eligible for the 50% off sign-up bonus. Only accounts created after October 7th will qualify for the sign-up bonus.

How do I redeem my Birthday Reward?

Users must have their birthday date entered in their profile to qualify. Those who have added their birthday will still receive their birthday reward on their special day. Only redeemable on the day of your birthday date.

I’ve collected 125 Hearts. How do I get my free shot of espresso or matcha?


Once you have collected 125 Hearts, apply the reward in your app order or let your barista know that you would like to redeem your Free Espresso/Matcha Shot Reward.

Can I Redeem a Reward and Earn Hearts in the Same Order?

Yes! You earn hearts on every eligible purchase, so if you redeem a reward and order more items in addition, you will still earn hearts.

How does Scan to Pay vs. Scan for Loyalty work? 

Scan to Pay lets you order in-store, pay, and earn Hearts all in one go! Scan for Loyalty allows you to order in-store, pay physically, and still earn Hearts.

Help! I made a purchase, but my hearts are missing. What do I do?

No worries! Sometimes hearts take a little detour and need up to 24 hours to show up. If they're still not there after 24 hours, email us at help@lunchbox.io and we'll sort it out.

Can I share my hearts with friends?

The hearts you collect are exclusively yours to cherish! While you can certainly share the delightful goodies you redeem, the hearts themselves are non-transferable and remain with you.

Why do I have to register to join the program?


Only app members of the La La Land Rewards can earn Hearts and are eligible to redeem special rewards such as free beverages, food items, and birthday treats. App members enjoy a complimentary regular-sized signature drink of their choice (up to an $8 maximum value) exclusively on their birth date.

If I get a refund on my order, will my accumulated hearts from thatpurchase remain in my balance?

Yes, hearts are removed if a refund is given. Hearts will be removed from the user's profile.

What if my Hearts balance doesn’t look right? Who do I contact?

If the total number of Hearts does not seem to be correct, contact us at: info@lalalandkindcafe.com with the subject “App Rewards Issue” along with your full name, email address, and the location of your order.

What happens to my redeemed rewards on products if I return an itemsuch as a hat or mug?

If you return a merchandise that you purchased using redeemed rewards, please be aware that all sales are final. This means that the rewards used for the purchase will not be reinstated to your account. For any assistance or if you have a defected item, please contact info@lalalandkindcafe.com. We have an exchange policy specifically for defective merchadise.

What happens to my redeemed rewards on products if I return an itemsuch as a hat or mug?

While we don't merge accounts, we can transfer your goodies from one to another. Just say the word to help@lunchbox.io, and we'll make the magic happen.

Have any questions?

Please refer to our Frequently Asked Questions, or send us an email through the Contact Us page.