the name la la land represents a dream world. we set out to bring la la land to life. a place where you walk in and feel a true sense of joy for life. a place where you are loved for who you are. a place that brings together all human beings. a place where kindness is priority. if we can have a positive impact on all human beings who walk through our doors, the kindness will spread like wildfire. the more stores we open, the more people we touch, the more we can prove that kindness is the way. people before profits. lets create a business model that encompasses everything we wish to see from businesses today. let’s raise the standard of what we expect from businesses. if we can prove that a business can be kind, give back, care about their community, and serve high quality products while still making a profit, we will prove it can be done.